With the use of strategically timed ads, followers we’re introduced to a new set of snacks each week. Ads targeting moms and young urban professionals were deployed at times when they were taking a break and reaching for a snack. Take-aways we’re handed out in-store with beautiful snack photography on one side and corresponding product names on the other. This takeaway in combination with aisle interrupters made it easy for guests to locate the featured snacks.