Working with the internal creative team we honed in on the perfect voice to set the brand apart on the crowded platform. A voice that was simple, succinct and straight to the point, much like the brand. To really break through the noise the brand live tweeted during the Emmys and Oscars. We promoted Simple Check creative to followers as YouTube Bumper and Instagram Story ads – platforms the target market spent most of their time on.

Results

Weekly tweets earned 120k to 500k impressions while the account earned “Favourite Twitter account of the year” accolades. The Simple Check campaign earned 2.14 million tweet impressions and 2.5 million YouTube views.