Leveraging AOR assets the main film was cut down into bite-sized snippets for Facebook and Instagram to keep the movement top of mind between campaign launch in January to Eat Together Day in June. In the month leading up Eat Together Day, a picnic table was toured across Canada where shoppers were encouraged to take a seat, grab a bite and eat together.

Results

Tour content reached over 377k people with 3800 event responses and 500 pieces of organic content was generated by followers. The main campaign content reached roughly 12 million people.