The team and I decided to use cinemagraphs and recipe videos to delight, entertain and educate Canadian about Black Label products. The key focus? To take the fear out of trying these elevated ingredients. Throughout the year, influencers received packages with an assortment of products to create their own recipes which we’re reposted on President’s Choice Instagram profile.

Results

Posts, including influencer content, reached over 5 million people earning just under 10million impressions.