Working with the creative team and executive chef I produced a three-course recipe tutorial encouraging followers to keep warm and cosy all winter long. With easy to follow step-by-step instructions the videos ran on social and in stores accompanied by aisle interrupters so ingredients could be easily found.

Process Results

Earning over 500k+ video views combined, it was one of the most engaging pieces of social content for the brand sparking conversation amongst followers about personal recipe tweaks.