Production / Social Media

Pasta Maker

Objective

Introduce Canada to the Pasta Maker.

Process

The team and I decided trusted food influencer Christine Tizzard of CBC’s Best Recipe Ever, was the best person to help with that introduction. Christine starred in a series of instructional recipes videos, tailored for YouTube and Facebook, showing how easy it is to make a variety of fresh pasta for any meal.

Result

Over 3 million unique social media impressions thanks to targeted online distribution and other food influencers.