We took a multiformat approach to reach consumers at various touchpoints on Facebook. The campaign kicked off by melting a solid block of ice containing 3 Must Trys for a Facebook Live, allowing followers to guess what was in the ice or suggest melting tips. Viewers were retargeted with video ads and Instant Experiences that showcased how the Insiders items would add to their summer.

Results

Posts, including influencer content, reached over 5 million people earning just under 10 million impressions.