Campaign Development / Social Media / Strategy
Buon Ferragosto
Objective
Solidify the brand’s Italian heritage before Eataly moved into town.
Process
To ensure Pusateri’s creative broke the mould, the creative team and I developed a series of cinemagraphs highlighting 5 Ferragosto dinner staples, with each incorporating an eye-catching element. The cinemagraphs we’re compiled into a language learning guide walking guests through the proper Italian pronunciation of each dish.
Results
The individual cinemagraphs and language learning video were used as Facebook and Instagram ads earning 150k+ combined impressions. Followers we’re delighted and amazed by the cinemagraphs while reminiscing on memories of their own Italian vacations.
